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Creating Disney Magic

Lee Cockerell, former Executive Vice President of Operations for Walt Disney World, shares his wisdom and experience from his time with Disney, Marriott, and Hilton. Lee joins show host Jody Maberry to discuss how you can apply lessons in leadership, management, and customer service to create magic in your organization.
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Nov 17, 2020

Everyone has a story they can tell. If you’re good at anything and have a message that can help people, you can become a speaker. It just takes habit and practice.

Listener Steve Ross asked how I knew the time was right to become a keynote speaker. I started by speaking at conventions that came to Disney and eventually started working and traveling with a company for a year. I also did lots of free speaking, which helped me develop the skill more than anything else.

Through these experiences, I learned that speaking is like anything else. The more you do it, the more comfortable you get. The more you practice, the better you become.

If you have trouble speaking, remember to tell a story and not a speech. People love personal examples from your own life. Use those and other things that you’re passionate about. Any time you have the opportunity to stand up and give your opinion, take it; that’s what speaking is all about.

Start getting into the habit of speaking by finding volunteer opportunities. There are so many out there. Find people that need help and offer to speak for them for free. Do your research and find relevant examples each time you speak. Above all, don’t stop practicing. Keep doing it and keep getting better at it.

Over time, you’ll begin to see what’s most important to people. Your message will get a lot clearer. Listen to audience feedback and questions and hone your message from there.

Join us in the Cockerell Academy. Find more information here - www.cockerellacademy.com

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