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Creating Disney Magic

Lee Cockerell, former Executive Vice President of Operations for Walt Disney World, shares his wisdom and experience from his time with Disney, Marriott, and Hilton. Lee joins show host Jody Maberry to discuss how you can apply lessons in leadership, management, and customer service to create magic in your organization.
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Now displaying: February, 2023
Feb 28, 2023

Today, Jody and I explore how changing job titles can clarify expectations.

Many organizations need to think about reevaluating their job titles. A title needs to be a clear indicator of an individuals role. They must be associated with what they do and where they spend their time. Your title should tell you where to be and what you need to focus on.

Rethink what your team is focusing on. This can help address customer frustration as well. Clear communication of expectations helps your customer know who to reach out to or interact with when frustration is present.

Make sure you have the power to back the promise you are making, even with titles. You are setting expectations, and you need to make sure your team is living up to them. A title sets expectations for employees and guests. Help your team understand the "how" so they meet those expectations.

Once you know why you want to do it, get everyone in the room. Everyone must be on the same page and have a clear picture of where you all are headed. Communicate expectations and figure out ways for them to get it all done. Customer service is the "name of the game" and needs to be emphasized. Have systems and procedures to help your team facilitate the expectations. It will create buy-in and a better overall experience for all.

If you are planning a trip to Disney, reach out to Magical Vacation Planners and let them plan it for you. You can reach them at 407-442-2694.

Connect with Lee

About Lee Cockerell

Mainstreet Leader
Cockerell Academy

 

Feb 21, 2023

Today, Jody and I examine how you can get your team moving in the same direction.

I recently did a workshop for the City of Miami Gardens. It was a wonderful experience. It demonstrated the importance of education and exposure when forming opinions. It is a good investment if an organization can afford a workshop or multi-day training. When a team goes through shared lessons, it helps to get everyone going in the same direction.

Even if you can’t afford live training, there are many free resources that will foster the same experience and outcomes. There are many resources you can use to train and develop your team that won't cost you anything. Podcasts or books that you experience together. Take the time to do this with your team and get them to focus on the same things. Take in the content and then discuss it. Determine how it applies to your company or department.

There is a way to make a difference. Don’t just listen or read for entertainment. Put it into action; this is how you build a common foundation. You reach individuals, and everyone works on getting a little better every day. This is how you will gain momentum. It is the first step toward changing a culture. 

If you have a trip you want to take and want it organized with excellence, reach out to Magical Vacation Planners and let them plan it for you. You can reach them at 407-442-2694.

Connect with Lee

About Lee Cockerell

Mainstreet Leader
Cockerell Academy

 

Feb 14, 2023

Today, Jody, Cassie Tucker and I tackle how you can offer help in the right way.

People regularly reach out to me, looking to connect. Networking is important, but there can be a lot of noise. If you want to stand out, you must offer to help in the right way. When you reach out, be specific about how you can serve. Can you save them time? Money? Help them increase their reach and build reputation? Tell them how you can enhance their business.

Just like with a podcast, make sure you have a clear headline so people know what you can do and will do.

Don’t be afraid to ask for what you want. The worse thing that can happen is someone says no. Speak up. Don’t be bashful. Let your contact know what you can do for them. Let them know the authority and experience you bring and how you can use it to serve their business. Don’t create more work for the people you want to work alongside. Be specific on what you do and how you do it.

If you want to know how a vacation planner can help you specifically, reach out to Magical Vacation Planners and let them plan your next trip. You can reach them at 407-442-2694.

Connect with Lee

About Lee Cockerell

Mainstreet Leader
Cockerell Academy

 

Feb 7, 2023

Today, Jody and I discuss why you need to handle difficult situations quickly.

No one likes dealing with difficult situations. However, the speed that we employ handling them is crucial. The longer these issues are left unchecked, the bigger they become. If you don’t deal with them right away, you are running the risk of them escalating into a crisis. We need to learn to do the urgent things urgently. Put a fire out right away, do not let it grow and cause more damage.

If you have hard things to do, do them. Don’t ignore them. Often, it is a matter of changing how we think about these hard things. You don’t have to do it alone. You can get someone to help you walk through it and figure it out.

If you have an employee and you notice a negative trend developing, address it right away. If you don’t deal with it, people may think it is ok. How you respond to the little things, like being late, tells people what the policy is more than what is in the manual. Deal with it quickly, it gets fixed and isn’t a big deal.

Your team won’t know what you are doing for them if you don’t tell them. Let them know what you do for them. This is how you market internally and help your team see and form expectations and understanding.

Get credit for the best vacation ever without having to do anything. Contact Magical Vacation Planners and let them plan your next trip. You can reach them at 407-442-2694.

Resources

Cockerell Academy

Connect with Lee

About Lee Cockerell

Mainstreet Leader
Cockerell Academy

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