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Creating Disney Magic

Lee Cockerell, former Executive Vice President of Operations for Walt Disney World, shares his wisdom and experience from his time with Disney, Marriott, and Hilton. Lee joins show host Jody Maberry to discuss how you can apply lessons in leadership, management, and customer service to create magic in your organization.
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Creating Disney Magic
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Now displaying: October, 2020
Oct 27, 2020

Not only does training benefit the employees of a company, but it benefits the company itself, too. As we’ve talked about in previous episodes, when you spend time and money on someone, it shows them that they matter and that you care about them. They understand just how valued they are.

Training also builds trust. Your people will say good things about you behind your back when you invest in them. It creates a powerful environment between the two of you, which is contagious. Other employees will pick up on that culture and want to be trained themselves.

When employees are properly trained, they take better care of your customers. They do their jobs much better. Training is an investment, but it has a huge payoff later.

Employees who are confident and care about the company will earn your money back. They’ll grow and be worth more. When you need to fill a position, one of your trained employees can be promoted and you won’t have to spend the time and money to go out and recruit someone new.

Finally, training gets all of your employees on the same page. You can know they’ve all received the same message and training. The company is greatly benefitted by this.

We’re already talking with many companies about instituting the Cockerell Academy as the training program in their companies. This is one way to make sure every employee is trained in the same way. To learn more about the program, head to CockerellAcademy.com.

Oct 20, 2020

In a past episode of Creating Disney Magic, I said it was a mistake to try to live two separate lives; one at home and one at work. 

Since we have never discussed it in a full episode, a listener wrote in asking us to talk more about it. So in this episode, we get right into it. 

The truth is, you don’t get to live two lives. You have to get everything done in the one life you are given.

The way to do this is through time-management. This isn’t a skill that’s only applicable to work. You need to implement good time management at home, too.

List out everything you need to do in a planner, then go through and prioritize it. If the two most important things you have to get done today are personal, that’s okay. If you need to finish up a work project after supper, that’s okay, too.

Management is all about control. All the stuff you have to do isn’t business or personal--it’s just life. Your personal issues affect your work and vise-versa. So, keep all aspects of your life under control.

Additionally, it’s a mistake to keep your personal life from your staff. If you act like a robot and never share, people won’t be as open or trusting with you. It’s all about making connections. You never know who you will help by sharing something you’re going through or who will be able to help you.

To learn more about time management and to keep up with the best work we’re doing right now, check out the Cockerell Academy at www.cockerellacademy.com.

Oct 13, 2020

Many people are struggling with the job search right now, so on this episode of Creating Disney Magic we and a listener question. She asked, “How do I reenter the workforce after being a stay-at-home mom for 17 years?”

In this episode, I explain how to sell yourself through your resume, even if you don’t have directly relevant experience for the position for which you’re applying.

It’s all about the story you tell with your resume. Take what you’ve done and tell a story with it. Be authentic and truthful, because the employer wants to hear who you are more they want to hear what you’ve done. That’s what people are looking for long-term.

So, write about who you are. Write about any experiences you’ve had that have developed leadership, organization, or management traits within you. Write about the things you’ve dealt with as a mom or in whatever situation you’ve previously found yourself in.

Most importantly, show them that you’re a good gamble. If you tell them that you’re willing to take on an entry-level role and prove that you deserve a full-time position, you will create a win-win situation. They have nothing to lose by hiring you. You’re coming in to get experience and an opportunity, so be willing to take any position that gets your foot in the door.

Another thing that impresses employers is the preparation you’ve done and the training you’ve received. For example, going through Cockerell Academy helps you think about the things you need to know and prepares you for elements of an interview you may not have known to think about. You can find it at www.cockerellacademy.com.

Oct 6, 2020

Show your employees that you care and in return, you’ll get commitment.

When I was at Disney, we gave housekeepers an hour to attend English lessons. We hired local professors to teach these classes. As a result,  the turnover rate for housekeepers dropped down to almost zero.

When you’re investing in people, you’re showing them you care. Leadership is about taking care of people. It’s all about showing people they matter. One way to do that is by helping them with their education or training them in some other way.

Many people in entry-level jobs underestimate what they can achieve in life. A leader’s job is to build up these employees’ self-confidence and help them know they achieve great things.

When you help people get knowledgeable, you change their life. This, in turn, changes their children’s and their grandchildren’s lives. It also enhances the environment of the company and attracts even more great people to it.

You may not immediately see it if you’re only looking at the numbers, but showing employees they matter will benefit you. So, even if just for an hour a month, start investing in them now.

If you want to become a stronger leader, join us at www.cockerellacademy.com

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