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Creating Disney Magic

Lee Cockerell, former Executive Vice President of Operations for Walt Disney World, shares his wisdom and experience from his time with Disney, Marriott, and Hilton. Lee joins show host Jody Maberry to discuss how you can apply lessons in leadership, management, and customer service to create magic in your organization.
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Creating Disney Magic
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Now displaying: November, 2020
Nov 24, 2020

People feel they are the only one until you say it out loud.

In a recent training session, I gave this advice when someone asked about communication.  I wanted those leaders and I want all of you to understand that by not speaking up when someone says something you don’t agree with, you’re approving it.

This all comes down to communicating effectively as a leader. We need to make sure that we are always clear and honest when we speak with our teams.

Anything that could or might happen (whether good or bad) talk about it. Your team wants to know the rules so they won’t get penalized. Train them in those rules and then support them when they follow them.

On the flip side, if we don’t practice clarity as a leader, people will assume where you stand. Unless you tell people what you believe, they won’t know for sure.

You don’t want them guessing. So communicate your values, the way you work, what you believe in, and anything else you want to be clear about.

This applies to all people you communicate with. Whether they’re above you or below you, make sure your message remains the same. Always be honest--the truth is always the best route.

To learn more about leadership and communication join us in the Cockerell Academy - www.cockerellacademy.com

Nov 17, 2020

Everyone has a story they can tell. If you’re good at anything and have a message that can help people, you can become a speaker. It just takes habit and practice.

Listener Steve Ross asked how I knew the time was right to become a keynote speaker. I started by speaking at conventions that came to Disney and eventually started working and traveling with a company for a year. I also did lots of free speaking, which helped me develop the skill more than anything else.

Through these experiences, I learned that speaking is like anything else. The more you do it, the more comfortable you get. The more you practice, the better you become.

If you have trouble speaking, remember to tell a story and not a speech. People love personal examples from your own life. Use those and other things that you’re passionate about. Any time you have the opportunity to stand up and give your opinion, take it; that’s what speaking is all about.

Start getting into the habit of speaking by finding volunteer opportunities. There are so many out there. Find people that need help and offer to speak for them for free. Do your research and find relevant examples each time you speak. Above all, don’t stop practicing. Keep doing it and keep getting better at it.

Over time, you’ll begin to see what’s most important to people. Your message will get a lot clearer. Listen to audience feedback and questions and hone your message from there.

Join us in the Cockerell Academy. Find more information here - www.cockerellacademy.com

Nov 10, 2020

Team sports are all about learning to rely on others and taking responsibility for your own actions. No matter what each player looks like or where they come from, they all work together to accomplish the goal.

Reggie Williams learned this lesson during his 14 years as an NFL star. He experienced incredible hardships, but through the entire process developed resiliency.

Many people don’t overcome difficulties in their lives. They get angry, get in trouble, and give up. However, Reggie overcame obstacles many of us couldn’t imagine. He credits this to his upbringing. His parents emphasized the power of education from a young age. He learned to seek the truth, which provided the foundation from which he navigated many adversities in his life.

Reggie has spent a lot of his life building bonds that last. In relationships, you receive not only companionship but also a reservoir of truth. If you stop kidding yourself and operate in that truth, you can deal with amazing challenges.

When Reggie joined Disney, he learned so many things he hadn’t in his time at college and in the NFL. He learned how to operate a business and what true leadership looks like: not doing things your way, but the right way.

To hear more of Reggie’s story and the raw truth he has to share, get his book, Resilient by Nature. You can find it here - Resilient by Nature.

Nov 3, 2020

Are you required to put in enough time on the job to get respect or have influence?

Someone who listens to the Creating Disney Magic said they have been given a responsibility that is higher than their experience. However, they’re confident about their knowledge. Sometimes, they feel like their colleagues don’t take them seriously because they’re underage for their role and asked for tips on how to develop tact, influence, and authority in everyday leadership while being welcoming, caring, and nice.

This is a problem all over the world. Young people are entering the workforce while the older generation is in the middle of their careers or on their way out. There is a pervasive mentality that you have to pay your dues before you get your shot. However, the world doesn’t work that way.

I didn’t finish college myself but took on highly responsible positions from a young age. I had people from Harvard, Stanford, and other big schools reporting to me. It was clear that they were annoyed, but it wasn’t my fault.

All you can do in this position is to continue to do your job with excellence. Performance outweighs all else. Be professional and do your job every day the best you can.

If you do your thing and do it well, people will eventually come around. If they don’t, there’s something in their wiring or some other issue they need to work through that’s the cause. Just smile and do the best you can to work through it.

You can control your performance, but you can’t control what others will do or think or say about you. Even when you’re the same age as people, some will still not like working with you. They might think you didn’t go to the right school, didn’t work for the right company before, or didn’t take the right courses.

All you can do is stay focused and responsible.

No matter your age or position, you can become a better leader by what you will learn in the Cockerell Academy

 

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