Info

Creating Disney Magic

Lee Cockerell, former Executive Vice President of Operations for Walt Disney World, shares his wisdom and experience from his time with Disney, Marriott, and Hilton. Lee joins show host Jody Maberry to discuss how you can apply lessons in leadership, management, and customer service to create magic in your organization.
RSS Feed Subscribe in Apple Podcasts
Creating Disney Magic
2024
October
September
August
July
June
May
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June
May
April
March
February
January


2014
December


All Episodes
Archives
Now displaying: July, 2023
Jul 25, 2023

"Magic is when nobody can figure out how you do it because you're so good."

Never underestimate the importance of building relationships with your team. This is especially important if you are building a culture from scratch. One of the best ways to do this as a leader is to make sure you are hiring the right people. Start setting clear expectations during the interview process. After that make sure you are consistently creating a positive and customer-focused environment.

When I first took on the role of a General Manager at a well-established hotel, I was a stranger in a sea of employees. They didn't know me, and I didn't know them. But I quickly found out, the secret to gaining their trust was visibility. Walking through the operation several times a day ensured that everyone knew my face, and more importantly, knew that I was approachable. I made it a point to meet every single person, show them respect, and assure them that if they needed anything, I was there to help.

This wasn't just about getting comfortable with me, but also about making sure they knew I valued their opinions. After all, these were the people doing the work, and they knew more about it than I ever would. As I made my rounds, I would emphasize the importance of excellence. This wasn't about being average, this was about setting standards and sticking to them. But these standards weren't just about the job, they were about creating an environment where everyone felt special, respected, and part of a team.

The first time I was appointed as a General Manager, I realized that connecting with my team was paramount. I took the initiative to stroll around the premises multiple times a day, making my presence known. I introduced myself to every member of the team, making it clear that my door was always open. I understood that the individuals on the front line were the experts, and their opinions mattered to me. The initial days were all about fostering a culture of respect and open communication. It was important to instill a sense of pride and dedication in the team from the get-go. We weren't aiming for mediocrity but for excellence. We set high standards and expected everyone to adhere to them. But it wasn't just about the job, it was about cultivating a work environment where everyone felt valued and special.

By providing ongoing education and knowledge, leaders empower employees to excel in their roles. That creates a culture of pride and excellence. Everyone has the power to build a culture where employees are encouraged to act happy and provide exceptional service. It takes time and effort. Don't give up when it doesn't happen overnight. By investing in building relationships, involving employees in decision-making, and establishing a culture of excellence and respect you can bet you will get a return on the time spent.

There are some great resources available if you are still not clear on how to implement good training and standards for each position. My book "Creating Magic" and the Cockerell Academy are two great places to start.

Another great resource is Magical Vacation Planners. They do a great job building relationships with their customers so they can help plan your vacation. You can reach them at 407-442-2694.

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

 

Jul 18, 2023

In a big organization, you have to have clarity of expectations. You follow the recipe, you get a good product. You leave ingredients out, you don't get consistency. - Lee Cockerell

One of the most common questions I get asked is how to implement new polices and programs. During this conversation Jody shares a question from Jennifer, who recently asked something very similar. She said that during their training things seem to go well, yet after that she sees a problem. Whether it's a new dress code or a behavior they talked about in training, things seem to fall apart because of management not staying consistent. This is why I talk about the importance of consistent leadership in creating a strong and reliable brand experience for your customers.

In this episode, you will:

  • Discover the pivotal role of steadfast leadership in implementing effective policies and procedures
  • Unearth the significance of setting clear expectations for maintaining consistency in your organization
  • Identify how leaders can bolster your brand by upholding a uniform standard and ensuring regularity
  • Decode the rationale behind changing dress codes and its impact on your organization's overall ambience
  • Realize the power of creating a coherent look that resonates with your organization's values and customer expectations

Unfortunately this happens in many organization. Leaders struggle to enforce their policies consistently, leading to confusion and dissatisfaction among their customer base. What would you do in situations like this where management fails to consistently uphold expectations?  

Make sure to share this episode with anyone you know that is frustrated or overwhelmed by inconsistent implementation in their organization. Take action so that you are able to ensure that cohesive brand experience for your customers.  

If you need help taking action on your vacation plans then make sure you reach out to Magical Vacation Planners. You can reach them at 407-442-2694.

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

 

Jul 11, 2023

"People generally don't change when they want to. They change when they have to."

Ray Edwards is an experienced and talented copywriter who joins this episode to talk about having the power to make positive change. He has spent his career helping entrepreneurs build their brands through powerful storytelling. The way he came about his passion for personal growth has given him a unique lens. Ray's life was turned upside down when faced with a series of debilitating seizures. It wasn't until he underwent a life-altering surgery that he discovered the true power of thoughts and beliefs in personal growth and development.

During our conversation Ray shares about how he has worked to overcome the challenges of Parkinson's Disease. He goes into even more detail in this book, Read This Or Die. In it, he highlights the importance of developing a strong, resilient mindset in overcoming adversity and achieving personal success. Ray's knowledge of writing and the mind is how he is able to successfully teach people how to harness thoughts and beliefs for success and wellbeing.

The pain of not seeing results despite your efforts can be frustrating and demotivating. But as Ray explains, the key to personal growth and development lies not in external action, but in the power of your thoughts and beliefs. By shifting your mindset and embracing conscious decision-making, you can achieve lasting transformation that goes beyond those short lived rewards. Make sure to listen to this episode with Ray teaching us the power of thoughts and beliefs in personal growth and development.

One way to shift your mindset is by taking a relaxing vacation. And the best way to relax is to let someone else handle the planning.Reach out to Magical Vacation Planners so they can help plan your next vacation. You can reach them at 407-442-2694.

Connect with Ray Edwards

Order the Book Read This or Die

Ray Edwards Website

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

 

Jul 4, 2023

"Anybody that feels loved, appreciated, does better work. They have a better life. They are happier."

Recently I received a listener question about how to encourage technical teams, such as engineers, to develop soft skills. Soft skills, like empathy and discipline, are crucial to deal with the challenges presented in any industry. Something to always remember is that success cannot be accomplished without people. One way to support your technical teams is by investing in ongoing training and education, including about soft skills. They are also essential to building a positive workplace. Creating a positive culture and environment that values people leads to better work outcomes and greater employee satisfaction.

In this episode, we discuss:

  • the role of soft skills in boosting the success of technical teams.

  • the impact of respectful treatment in professional environments.

  • incorporating soft skills training for technical professionals.

  • the benefits of fostering a culture of appreciation and recognition.

  • the significance of empathy and discipline in personal and professional relationships.

Leaders should always be focused on ways to create a culture of appreciation, recognition, and encouragement. Get everyone on the same page with the importance of soft skills and how it relates to their work. These conversations should always happen when you are hiring, training, and coaching employees. Make sure to share this episode with technical team leaders. It's a great way for them to learn how soft skills training can enhance team performance and create a healthy work environment where employees can thrive.

If the technicalities of travel are too overwhelming then make sure to reach out to Magical Vacation Planners. They do a great job helping plan your next vacation. You can reach them at 407-442-2694.

Resources

The Cockerell Academy

About Lee Cockerell

Mainstreet Leader

Episode Highlights

00:01:55 - Importance of Soft Skills

00:06:06 - Technical People and Soft Skills

00:09:31 - Importance of People

00:12:33 - Encouraging Soft Skills

00:14:08 - Managing Projects and People

00:15:25 - Soft Skills in Technical Teams

00:15:45 - Mastering Leadership

00:16:13 - Cockerell Academy

 

1