When it comes to marketing, most businesses guess. 

Donald Miller wrote Marketing Made Simple to help businesses create marketing that actually works. The book will give you a step by step guide on what to do to connect with customers. 

Story is the hidden language we all speak. If you don't use stories in your marketing, you will not connect with people. 

You are in business to solved a problem. If you don't solve a problem and transform people, you've got no story and no business. 

Marketing Made Simple breaks down marketing into this simple plan:

1. Creating a landing page in a specific way with specific language.
2. Have a lead generator that makes people want to give up their email address.
3. Send some emails to build trust and offer free value.
4. Close the deal with a sales campaign after you have built trust.

Between Donald's last two books, Building a StoryBrand and Marketing Made Simple, you can implement a simple, clear marketing plan to get more leads and earn more customers. 

To learn more, visit StoryBrand.com

The 300th episode of Creating Disney Magic. 

After recording 300 episodes over 6 years, here are the biggest things I have learned:

1. The power of hearing your voice. Nothing else can compare to people hearing your voice. 
2. Keeping episodes short have allowed us to deliver content quickly. 
3. Listener questions have allowed me to know what people are thinking and what topics are important. 
4. A Podcast can help you learn more about yourself and polish the way you talk about what you believe. 

This episode includes a few special messages from people with congratulations on reaching 300 episodes. 

One thing I want you to remember is don't underestimate the power of your voice. We all need to stand up and speak out loud about what we believe in. 

People who make good choices get ahead in life. 

To make good choices, you need to understand your values. Take time to figure out what you stand for and what you stand against. 

It is easy to make the wrong decision. It is tough to be brave and step in and help someone who doesn't have the same influence you don't have. 

In the long term, it will pay off to stand up for what you believe in and do what is right. Making an easy decision may benefit you in the moment, but there is no benefit later. In fact, it will hurt you down the road. If not with other people, you will erode your confidence in yourself. 

We all have influence. If you speak up you never know who is listening. If you take the right action you never know the impact it will have on the people watching. 

When you learn something new, it is only entertainment if you don't use it. 

On this episode of Creating Disney Magic, Chris Jaskiewicz joins us to explain how he used what he learned to improve his organization. 

Chris is the President and CEO of Icon Park in Orlando. 

Icon Park was the first attraction in Orlando to open as the city began open again after the Covid-19 lockdown. Chris explains how they used story, not facts, to present the case why Icon was ready to open again. 

Chris also explains how he used what he learned from me to improve his organization. With the improvements to Icon Park, they have been acknowledged by Forbes and USA Today. 

Whether you learn from me or someone else, you need to find a way to use the new information to improve. Don't go through the motions and then claim you are better. Apply what you learn and actually get better.