When you lose a customer, is it possible to win them back?
Yes, it is possible, but don't even try to win a customer back unless you are ready to have them back.
They left you for a reason. Fix the issue that caused them to leave in the first place. Only then, should you try to win a customer back.
And when you know you are ready to have them back, treat them like a VIP (very individual person). If you are in a position to do so, go see him or her in person. Don't settle for sending an email or text message. Definitely, don't wait for them to come to see you. It won't happen. And it is your responsibility to fix it. Own your mistake, face to face.
Once I was an hour late for a speech. Immediately I told my customer I would deduct $5,000 from the speaking fee. They didn't ask for the fee reduction. They didn't expect it. But it was the right thing to do. I didn't serve the customer to the level I should have. It needed to be handled professionally.
Professionals want to take a bad situation and make it right.
So if you want to win a customer back, you need to fix the problem first. Then be professional and personal. You might win the customer back.
Often, people ask me how to stand out in their job.
Perhaps they want to know a secret. Something no one has told them before. But it is no secret. Most people know what to do, but they don't.
If you want to stand out, focus on the basics. If you focus on these five things, you will stand out about anyone else you work with;
First impressions are important.
Be an expert in something
Find a way to get better every day.
Add value above what is expected of you.
Have a great attitude.
Be better than everyone else. Get to work early, raise your hand to take on the hard tasks, work when your boss needs you to work, be willing to do long stretches of hard work when it is necessary.
To give a simple answer...raise your expectations for your performance. Now try to meet those expectations. Keep expecting more of yourself.
If you want to hear more on this topic, listen to this episode of the Jody Maberry Show. I also contribute some insight on that episode.
Want to create a magic environment around you? Start with gratitude.
When you are around someone who is grateful, you can feel it, can't you?
I used to think about what I didn't have and complain about it. At some point in my career, I became more grateful for what I do have. You know what, life became more enjoyable.
When you are grateful for what you have, you begin to treat people better. People around you seem to be happier. It is like taking magic with you everywhere you go.
Gratitude is not limited to individuals. Organizations can be grateful, too. At Disney and Marriott, leaders go out of their way to make sure people matter and know they matter. Disney is the cast members. We appreciate them and in turn, cast members appreciate Disney.
Gratitude in your organization begins with you. Even if you are not at the top of the organizational chart, you can intervene and make the environment around you better.
Too often, when we have a bad employee, we assume we made a great hire and something then went wrong with the employee. The truth is, you made a bad hire.
It is hard to admit, but it is true.
In this episode of Creating Disney Magic, we talk candidly about hiring and firing.
If you want to build a great culture, you have to face the truth about bad hires and put an end to it.
To go deeper in this topic, listen to this interview I did with Carol Quinn on the Jody Maberry Show.
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