Skill can be learned, but attitude must be decided. Lee Cockerell shares a story of how his attitude while peeling potatoes in the Army set him apart. Doing work with a positive attitude, no matter what your job, will ensure you get noticed.
Having a great attitude and being reliable are the two most important aspects of your career. Self-reflection is the first step to ensuring you are working with a great attitude.
To be an effective leader you need to be a reader. Lee Cockerell explains how reading helps a leader understand current events and effective leadership methods. You can become an expert in any topic just be reading a couple of relevant books.
Lee also offers reading recommendations.
Stories are a powerful way to connect with other people.
Stories are all around us in books, movies and even podcasts. Understanding how to tell a good story gives you an advantage in your career. If you want people to remember a point, wrap it in a story.
In this episode, Lee also talks about why you are cheating yourself if you are not copying ideas from other people.
Your people are your brand. If your employees give terrible service, peope will perceive your company the same way. Bad service given by bad employees will lead people to find another place to buy what you are selling.
The key is to hire outstanding people. Hiring outstanding people will give you a competitive advantage over competitors.
In this episode of Creating Disney Magic, Lee Cockerell explains the process to hire outstanding people.